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Tag Archives: branding
The Brand and the Real Thing: Kenya – Shining for Some
by Renard Teipelke An amazing landscape, wild animals, beautiful sunsets, white beaches, traditional tribe villages, mountains and valleys…one could easily continue the list of things for which Kenya is famous for. This country in East Africa is one of the … Continue reading
Posted in opinions
Tagged branding, conflict, creative economy, Image, Kenya, Place Branding, politics, post election violence, safari, sustainability, tourism, transparency
1 Comment
Rejuvenating the social housing brand | Housing network | Guardian Professional
A lack of tenant participation in social housing must be addressed if image and reality are to come together. “For those of us who care that social housing retains a non-commercial aim, we must actively contribute to developing the sector’s … Continue reading
Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”
By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading
Posted in research
Tagged Baden-Württemberg, benchmark, bioValley, branding, brands, clusters, cooperation, Europe, European Regions, Germany, high-tech regions, instruments, karlsruhe, Karlsruhe TechnologyRegion, marketing, metropolitan region, metropolregion, nanoValley, quality of life, R&D, regional marketing, technologieregion, TechnologieRegion Karlsruhe, technologyregion, trk
1 Comment
Exonyms: enemy of uniform place brands abroad?
by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading
Posted in opinions
Tagged Øresund, Beijing, branding, Breslau, britain, Ceylon, confusion, consistency, Danzig, endonym, England, Euro 2012, exonym, exonyms, Finland, Gdansk, linguistics, Olympics, Peking, place names, Poland, Polen, Polonia, Polska, renaming, Salzburg, Sri Lanka, Suomi, UK, uniformity, Wroclaw
4 Comments
Mission (im)possible: Place Branding a City Built from Scratch
by Valentin Schipfer Building a city from scratch is not an easy task, but branding a city which still has to be built from scratch is even harder. Will the invented brand really accord to reality? Is it possible to … Continue reading
Cultural Flagship Projects – Part III
By Renard Teipelke In my last article of this series on cultural flagship projects, I will present my conclusions of the research I conducted during a field trip in February in Cairo and Alexandria*. I will specifically focus on the … Continue reading
Posted in opinions, research
Tagged Alexandria, AlexMed, BA, Bibliotheca Alexandrina, branding, Cairo, city tourism, cultural flagship, cultural institutions, Dina Youssef, Egypt, Image, library, MENA, Place Branding, Place Development, planning, revolution, Serageldin, urban space, Zahran
1 Comment
Cultural Flagship Projects – Part II
by Renard Teipelke In my first article on cultural flagship projects*, I tried to conceptualize the topic. Now, I will connect the flagship idea ‘Western style’ with the Middle Eastern North African (MENA) region. My last article will deal with … Continue reading
Posted in opinions, research
Tagged Abu Dhabi, Alexandria, Bibliotheca Alexandrina, branding, Cairo, Creative Cities, Creative Class, creative economy, cultural flagship, culture, Damascus, design, economic development, Image, MENA, Muscat, Oman, opera house, Place Branding, Place Development, Place Identity, Saddiyat Island, Syria, urban planning, urban regeneration
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Cultural Flagship Projects – Part I
by Renard Teipelke In the next weeks, I will contribute a series of articles on cultural flagship projects to this blog.* Since Kenneth Wardrop and other authors have already written about British and Scottish cities reinventing themselves through branding their … Continue reading
Posted in opinions, research
Tagged Alexandria, Bibliotheca Alexandrina, branding, Creative Cities, Creative Class, creative economy, cultural flagship, culture, design, economic development, Image, MENA, Place Branding, Place Development, Place Identity, urban planning, urban regeneration
1 Comment
Copenhagen: cycling and place branding
by Hans Pul Copenhagen is well-known as a bicycle-friendly city internationally. The city is known for the high share of cycling in commuter traffic (36%), its wide cycling lanes (in Copenhagen 2,5-2,8 metre wide cycling lanes are the new standard, … Continue reading
Posted in opinions
Tagged best practice, bicycle, bicycle capital, bicycle policy, bicycle tours, bike, biking, branding, Christiania, Copenhagen, cycle, cycling, cycling capital, cycling marketing, cycling policy, Dänemark, Denmark, excursion, Fahrrad, Hans Pul, Kopenhagen, marketing, media, policy makers, radfahren, tourism, urban planning, velo-city
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