Tag Archives: Olympics

The London 2012 Olympics impacts and legacy: an Edinburgh perspective

by Kenneth Wardrop Sunday 9 September saw the closing ceremony of the London 2012 Paralympic Games and the end of the UK’s ‘Summer of Sport’, the highlight of which was the Olympic Games from the 27 July to the 12 … Continue reading

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Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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