Tag Archives: Finland

Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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“Santa’s Office is a place where dreams come true.”

by Hans Pul Where does Santa Claus live? This question circulates in the minds of millions of children around the world around this time of the year. According to a poem by George Walker in 1870, his home is situated … Continue reading

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