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Tag Archives: marketing
Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”
By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading
Posted in research
Tagged Baden-Württemberg, benchmark, bioValley, branding, brands, clusters, cooperation, Europe, European Regions, Germany, high-tech regions, instruments, karlsruhe, Karlsruhe TechnologyRegion, marketing, metropolitan region, metropolregion, nanoValley, quality of life, R&D, regional marketing, technologieregion, TechnologieRegion Karlsruhe, technologyregion, trk
1 Comment
Copenhagen: cycling and place branding
by Hans Pul Copenhagen is well-known as a bicycle-friendly city internationally. The city is known for the high share of cycling in commuter traffic (36%), its wide cycling lanes (in Copenhagen 2,5-2,8 metre wide cycling lanes are the new standard, … Continue reading
Posted in opinions
Tagged best practice, bicycle, bicycle capital, bicycle policy, bicycle tours, bike, biking, branding, Christiania, Copenhagen, cycle, cycling, cycling capital, cycling marketing, cycling policy, Dänemark, Denmark, excursion, Fahrrad, Hans Pul, Kopenhagen, marketing, media, policy makers, radfahren, tourism, urban planning, velo-city
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The United States of Awesome Possibilities – Brand USA, Inc
By Efe Sevin Last week, we had a short discussion about a new branding initiative, Brand USA, Inc, on Place Management & Branding’s Facebook page. I just wanted to write a short post about my take of this project. By … Continue reading
Posted in opinions, pick of the day
Tagged brand usa, branding, destination, inc, marketing, place making, web 2.0
1 Comment
Dirk – the Brand
By Renard Teipelke In the night from Sunday to Monday history was made. The Dallas Mavericks won the prestigious NBA finals against Miami Heat in the sixth game. NBA? Well, this acronym stands for “National Basketball Association,” i.e. the world-famous … Continue reading
Posted in opinions, pick of the day
Tagged basketball, brand, country brand, German, marketing, nation brand, NBA, nowitzki, player
2 Comments
Places. 