Tag Archives: Beijing

Invitation to City Branding Symposium in Beijing

On October 23 to 25 this year, the 2nd City Branding Symposium focusing especially on China will be held at Tsinghua University in Beijing. The conference theme is “Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation”. The symposium is a … Continue reading

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Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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