Tag Archives: consistency

Guest article: Ethics of Place Making and Altering (a.k.a. Place branding)

Last year, the Journal of Place Branding and Public Diplomacy published a special issue on ethics of place branding, and I had the opportunity to put my two cents in with my article “Thinking about Place Branding: Ethics of Concept”. With recent encouragements from several colleagues, and the Turkish government’s most recent attempts to redesign national commemoration day celebrations, I decided to revisit some of the main arguments I made in the paper. Continue reading

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Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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