Tag Archives: high-tech regions

Marketing of High-tech Regions (3): Nuremberg’s regional marketing as part of regional integration

Posted on 04/07/2012 by hanspul

by Hans Pul In this post, I will give an overview of the regional marketing strategies, instruments and cooperation model of the Nuremberg Metropolitan Region (NMR). All in all, the region is an interesting case of a region with a … Continue reading →

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Marketing High-tech Regions, Part 2: Resident Identification in Nuremberg

Posted on 14/06/2012 by Ares Kalandides

By Hanna Lutz It is not only companies that have become more and more aware of the importance of binding employees to them in the long term instead of only focusing on new staff and customers (Internal Employer Branding). Also … Continue reading →

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Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”

Posted on 15/05/2012 by hanspul

By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading →

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