Tag Archives: britain

Pick of the Day: Romanian Campaign Hits Back At Negative British Ads

Nation Branding can take some absurdly funny turns. “Mihai Gongu, a creative director at the Romanian advertising agency GMP, is the mastermind behind the Gandul campaign. Called “Why Don’t You Come Over?” the campaign features slogans such as “We speak … Continue reading

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Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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