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Monthly Archives: August 2011
Research Methods 101: Robust Design
Guest Article by Efe Sevin I ended my last post with a cliffhanger. I argued how taking ‘brand’ as a whole is an unforgivable mistake. You cannot measure the brand of a country, give it a number, and rank them. … Continue reading
Posted in miscellaneous, research
Tagged branding, cbi, country brand index, measurement, nation brand index, nbi, perception, reliability, research, validity
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Diseconomies of Scale in Urbanism
By Caspar Lundsgaard-Hansen The Economist, a weekly news and international affairs publication from England, published an article on the limits of cities in Latin America. The article states that megacities in Latin America risk becoming a constraint on economic growth.
Posted in pick of the day
Tagged Curitiba, economic development, growth, Latin America, Lima, McKinsey, Medellín, Megacities, Mexico City, Monterrey, The Economist, urban planning
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Orestad: Laboratory for the City of the Future?
By Caspar Lundsgaard-Hansen Orestad is a new borough on the island of Amager in the south of Copenhagen. It represents the first extended public-private partnership in Danish city planning. Furthermore, Orestad was not only conceived as an extension to an … Continue reading
Posted in opinions
Tagged Copenhagen, Denmark, Place Development, urban planning, urban space
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The ‘Gate’ in ‘Gated Communities’
By Renard Teipelke The network Architects for Architects and Plattenvereinigung hosted a panel discussion (on Wednesday, August 24th, 2011, at the former Tempelhof Airport in Berlin) titled “Gated Communities – Are we heading toward a two-tier society?” The panel, moderated … Continue reading
Posted in opinions
Tagged Berlin, crisis, gated communities, gentrification, place, segragtion, Tempelhof, urban planning, urban space
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Announcement: Panel Discussion in Berlin “What Strategy for the North of Neukölln?”
On August 31st (7 p.m.), INPOLIS GmbH, zuhause e. V. and Vollgut GmbH take the stage at Vollgutlager on the site of the old ‘Kindl’ brewery in Berlin-Neukölln (Werbellinstraße 50, 12053 Berlin) and organise a panel discussion on local city … Continue reading
What Happens If You Stop Marketing Established Brands?
By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading
Posted in opinions
Tagged brand, Coca Cola, corporate brand, Image, paris, Place Branding, Place Marketing, tourism
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Announcement: Panel Discussion ‘Quo Vadis Creative Economy?’ Part II
Date: August 23rd, 2011 Time: 7 pm Location: Radialsystem V Hosts: Dr. Bastian Lange (Multiplicities Berlin) and Ares Kalandides (INPOLIS)
A Brand Needs more than a Facebook *Like* – but It’s a Good Start
By Renard Teipelke In the article “Facebook Rankings Reflect National Stereotypes” on SPIEGEL Online International, Alison Kilian writes about the findings of Socialbakers – a statistics portal that counted the ten most popular Facebook pages for each country. It may … Continue reading
Posted in opinions, pick of the day
Tagged city tourism, country brand, Facebook, Image, Place Branding, Socialbakers, SPIEGEL, stereotype
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Turkish Brand and Soft Power
Guest Article by Efe Sevin As I portray several other personae in my daily life, I sometimes forget the fact that I am trained as an international relations scholar. The recent talks between Syria and Turkey reminded me that fact, … Continue reading
Posted in opinions, pick of the day
Tagged Arab Spring, davutoglu, erdogan, public diplomacy, soft power, Syria, turkey
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Think Twice Before Naming Places After Famous People
In her BBC News article, Clare Spencer shows that every act of naming is pregnant with meaning. This is of course also true for public places. One interesting aspect about the naming of places is that attitudes can change over … Continue reading
