Tag Archives: regional marketing

Local and regional products, carbon footprint and regional development

Posted on 16/08/2012 by geobrand

by Hanna Lutz When I moved to Berlin two years ago, there was only one organic food market in my neighbourhood. Today, there are countless markets, restaurants and cafés and even discounters that sell organic products. I can drink fair … Continue reading →

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Marketing of High-tech Regions (3): Nuremberg’s regional marketing as part of regional integration

Posted on 04/07/2012 by hanspul

by Hans Pul In this post, I will give an overview of the regional marketing strategies, instruments and cooperation model of the Nuremberg Metropolitan Region (NMR). All in all, the region is an interesting case of a region with a … Continue reading →

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Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”

Posted on 15/05/2012 by hanspul

By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading →

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