Tag Archives: metropolregion

Marketing High-tech Regions, Part 2: Resident Identification in Nuremberg

By Hanna Lutz It is not only companies that have become more and more aware of the importance of binding employees to them in the long term instead of only focusing on new staff and customers (Internal Employer Branding). Also … Continue reading

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Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”

By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading

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