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Tag Archives: UK
Pick of the day: Balancing act: the government’s regional growth plan doesn’t go far enough | New Economics Foundation
We have often written about issues of regional development. Here is a short entry that presents some interesting facts about it at a European level: “Most places in Europe have a bit of a spread. Some countries are richer than … Continue reading
Posted in pick of the day
Tagged Europe, Regional Development, regional inequality, UK
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Mythbusters: “The City is vital to Britain” | new economics foundation
“After crunching the numbers, it becomes clear that the taxes paid by the financial sector in the boom years should just about cover the cost of the bailout, but definitely not the costs of the wider recession, increased government debt, … Continue reading
Pick of the Day: Romanian Campaign Hits Back At Negative British Ads
Nation Branding can take some absurdly funny turns. “Mihai Gongu, a creative director at the Romanian advertising agency GMP, is the mastermind behind the Gandul campaign. Called “Why Don’t You Come Over?” the campaign features slogans such as “We speak … Continue reading
Exonyms: enemy of uniform place brands abroad?
by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading
Posted in opinions
Tagged Øresund, Beijing, branding, Breslau, britain, Ceylon, confusion, consistency, Danzig, endonym, England, Euro 2012, exonym, exonyms, Finland, Gdansk, linguistics, Olympics, Peking, place names, Poland, Polen, Polonia, Polska, renaming, Salzburg, Sri Lanka, Suomi, UK, uniformity, Wroclaw
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How’s life? Mapping Happiness
by Hans Pul Where is the happiest place in New York? The above diagram maps “happiness” in the city based on the content of geotagged tweets. The diagram is structured according Manhattan’s grid, where red blocks represent “happy tweets”, while … Continue reading
Posted in miscellaneous, research
Tagged app, cartography, crowd-sourcing, geography, happiness, happy, London, MacKerron, Manhattan, Mappiness, mapping, new york, NYC, OECD, science, TED, UK, well-being
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Consumer Brand Loyalty for Destinations
by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however reducing the consumers effort, the work they must do to get their … Continue reading
Posted in opinions
Tagged Brand Loyalty, CES, destination branding, destination management, DMO, Scotland, tourism, UK
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