Rejuvenating the social housing brand | Housing network | Guardian Professional

A lack of tenant participation in social housing must be addressed if image and reality are to come together.

“For those of us who care that social housing retains a non-commercial aim, we must actively contribute to developing the sector’s brand. There needs to be a better alignment between the sector’s image and its social and cultural identity.”

Read the full article by Dawn Prentice on The Guardian:

Rejuvenating the social housing brand | Housing network | Guardian Professional.

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