Tag Archives: Salzburg

Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

Posted in opinions | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Web-based tools to promote a high street

by Valentin Schipfer In my last blog entry  I introduced you to our ongoing project in Potsdam. Together with local stakeholders Inpolis and dieraumplaner are developing an organizational model to continue Potsdam’s shopping street management. Discussing this task in specific … Continue reading

Posted in opinions, pick of the day | Tagged , , , , , , , , , , , , , , | 6 Comments