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Tag Archives: Salzburg
Exonyms: enemy of uniform place brands abroad?
by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading
Posted in opinions
Tagged Øresund, Beijing, branding, Breslau, britain, Ceylon, confusion, consistency, Danzig, endonym, England, Euro 2012, exonym, exonyms, Finland, Gdansk, linguistics, Olympics, Peking, place names, Poland, Polen, Polonia, Polska, renaming, Salzburg, Sri Lanka, Suomi, UK, uniformity, Wroclaw
4 Comments
Web-based tools to promote a high street
by Valentin Schipfer In my last blog entry I introduced you to our ongoing project in Potsdam. Together with local stakeholders Inpolis and dieraumplaner are developing an organizational model to continue Potsdam’s shopping street management. Discussing this task in specific … Continue reading
Posted in opinions, pick of the day
Tagged 100 ways to help the high street, Association for Town Centre Management, Insitute for Place Management, L’Association du management de centre-ville, Local Government Group, Managing District Centres in Northwest Europe, Michael Lewis, Salzburg, shopjacket, shopping street management, SoTempting, town centre management, Town Centre Management Europe, virtual high street, virtual town centre
6 Comments
Places. 