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Tag Archives: Vienna
Nation Branding: Has Austria become a case for the psychoanalyst?
by Valentin Schipfer What does a nation stand for? A question almost as hard to answer as the most fundamental question about the meaning of life. On behalf of Austria’s Federal Ministry of Economy the policy consultant Simon Anholt from Great … Continue reading
Posted in opinions, research
Tagged Austria, export, Image, investment, ministries, Place Branding, Simon anholt, Vienna
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Second Hand Spaces – Recylcling Sites with Temoporary Use
by Valentin Schipfer It all began at Vienna’s Ur3anize! Festival which lasted for a week in October this year. There I attended an evening discussion on temporary use of abandoned or vacant urban spaces. The two guys and discussants from … Continue reading
Posted in opinions, pick of the day
Tagged base, bastian lange, Berlin, book review, Copenhagen, Hamburg, second hand spaces, temporary use, Vienna
2 Comments
Mission (im)possible: Place Branding a City Built from Scratch
by Valentin Schipfer Building a city from scratch is not an easy task, but branding a city which still has to be built from scratch is even harder. Will the invented brand really accord to reality? Is it possible to … Continue reading
8 Intriguing Examples of Pop-up Urbanism
by Valentin Schipfer I’d say no. There even exists a specific blog – where I found most of my inspiration for this entry – and a recently published book on this type of urban interventions. They are taking place in … Continue reading
Posted in opinions, pick of the day
Tagged Absolute Blue, Alexandra Pulver, Boxpark, Cineroleum, East London, Electrolux, Enzi, Enzis, Hovercraft, Loose Affiliates, Museumquarter, Park Associati, Picnurbia, Plastique-Fantastique, Pop-up lunch bag, pop-up mall, pop-up urbanism, PPAG architects, public realm, public space, Raumlabor, the cube, urban interventions, Vancouver, Vienna, Waugh Thisleton Architects
1 Comment
“My neighbo’hood has what it takes.” – 2 Ideas for a Marginalised City Quarter
by Valentin Schipfer For six years now I’ve been living in Vienna’s 15th district and its image has not yet changed. People still react the same condescending way when they find out about my residence. Once I was even told that everything would be alright at the … Continue reading
Posted in research
Tagged anholt, ashworth, edcuation project, ethnic community, fashion, jewish past, kalandides, kavaratzis, NEMONA, Place Branding, rudolfsheim-fünfhaus, Vienna, working class
3 Comments
The sound of Vienna
by Mareike Forßbohm A lot of cities have their own image film. The next type of city marketing is to create a sound logo and Vienna is one of the cities with such a logo.
Posted in miscellaneous
Tagged desitination brand, Image, Place Marketing, sound logo, tourism, Vienna
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