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Tag Archives: Place Branding
From the “Bridge of Spies” to the Smart City: a Berlin narrative
by Ares Kalandides [1] Reading the multiple stories that have been praising Berlin with its youth culture and creative scene as the rising star among European cities, it is easy to forget how recent this development actually is. The 2015 Spielberg … Continue reading
Posted in opinions
Tagged Ares Kalandides, Berlin, creative economy, Image, Place Branding, Place Identity, Place Marketing, tourism, urban space
1 Comment
CAN YOU REALLY DESIGN A CREATIVE NEIGHBOURHOOD? NORMAN FOSTER PLANS FOR HIPSTERS IN DUBAI
by Ares Kalandides “Norman Foster’s architecture firm will deliver the second phase of the Dubai Design District, also known as D3, which is a new creative quarter being built from scratch in the United Arab Emirates city.” How many clichés … Continue reading
Posted in opinions
Tagged creative, Creative Cities, Creative Class, Dubai, Norman Foster, Place Branding
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Fake country-of-origin products and the limits to place branding
by Ares Kalandides Yesterday, a small, inconspicuous object caught my attention. It was a cup of yoghurt in the supermarket fridge. Blue and white, decorated with meanders, carrying the brand name “Elinas” (i.e. Greek as in ‘the person from Greece’) it … Continue reading
La visión de Bogotá internacional
Short video clip by Invest in Bogotá with information on its international positioning strategy. INPOLIS was responsible for designing the latter.
Nation Branding: Has Austria become a case for the psychoanalyst?
by Valentin Schipfer What does a nation stand for? A question almost as hard to answer as the most fundamental question about the meaning of life. On behalf of Austria’s Federal Ministry of Economy the policy consultant Simon Anholt from Great … Continue reading
Posted in opinions, research
Tagged Austria, export, Image, investment, ministries, Place Branding, Simon anholt, Vienna
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Interview on Place Branding
by Ares Kalandides I recently received a list of interview questions on Place Branding by a master student. I found them very interesting and decided to share the interview with you: 1. Place Branding applies modern marketing methods that position … Continue reading
Pick of the day: Michael Hayman, “The Place Race”
Though I profoundly disagree with the article, it is still interesting to see how superficial the discussion on place branding is: “In a world where perception and reputation are king, the successful cities of the future will have more to … Continue reading
Guest article: Guimarães after the European Culture Capital
by Eduardo Oliveira The curtain has now closed on Guimarães 2012: European Capital of Culture, but what is the effect of the legacy left behind? Has the event strengthened the region position? What contributions have been made towards a potential … Continue reading
Posted in opinions, research
Tagged Eduardo Oliveira, European Capital of Culture, event, Guimaraes, Place Branding, Portugal
3 Comments
The Brand and the Real Thing: Kenya – Shining for Some
by Renard Teipelke An amazing landscape, wild animals, beautiful sunsets, white beaches, traditional tribe villages, mountains and valleys…one could easily continue the list of things for which Kenya is famous for. This country in East Africa is one of the … Continue reading
Posted in opinions
Tagged branding, conflict, creative economy, Image, Kenya, Place Branding, politics, post election violence, safari, sustainability, tourism, transparency
1 Comment
Places. 