Author Archives: hanspul

Aarhus’ Mediascape library: new concepts for an old institution

by Hans Pul Libraries have been considered as central places of public life. They are filled with people of all ages and with all sorts of backgrounds. And with books, of course. In the last decade or so, public libraries … Continue reading

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“Help! Whatever happened to Holland-Germany animosity?”

by Hans Pul Place reputations sometimes alter abruptly, but mostly it is a long process in time. Sometimes, place reputation changes take generations. The following article by Joris Luyendijk, a Dutch journalist at The Guardian, deals with this theme from … Continue reading

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Marketing of High-tech Regions (3): Nuremberg’s regional marketing as part of regional integration

by Hans Pul In this post, I will give an overview of the regional marketing strategies, instruments and cooperation model of the Nuremberg Metropolitan Region (NMR). All in all, the region is an interesting case of a region with a … Continue reading

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Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”

By Hans Pul Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of … Continue reading

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Exonyms: enemy of uniform place brands abroad?

by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading

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How’s life? Mapping Happiness

by Hans Pul Where is the happiest place in New York? The above diagram maps “happiness” in the city based on the content of geotagged tweets. The diagram is structured according Manhattan’s grid, where red blocks represent “happy tweets”, while … Continue reading

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Barclays’ “Boris Bikes” and London mayoral elections

by Hans Pul As a passionate cyclist, I regret not being a Londoner: I won’t be able to vote on May 3th this year. On that day, Londoners will elect their mayor for the 2012-2016 period. Current mayor Boris Johnson … Continue reading

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Curitiba: Latin America’s Green City

by Hans Pul In this post I will argue that good urban planning can be of great value for places and their branding efforts. Cities with good urban planning get noticed. This is important, especially for relatively unknown non-capital cities … Continue reading

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Cittaslow in the Netherlands

by Hans Pul In his recent post, Ares introduced the Cittaslow initiative in general, as well as Cittaslow Trani, Italy. Here I will elaborate on Cittaslow in the Netherlands. Currently, there are 4 Cittaslows in the country: Midden-Delfland, Borger-Odoorn, Alphen-Chaam … Continue reading

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‘Made in Germany’ in times of globalisation

by Hans Pul ‘Made in Germany’ stands for quality products, for top-notch engineering. For world-class cars, machines, dish washers, etcetara. The reputation of German products as quality products is very valuable for the German economy as a whole. German companies eagerly … Continue reading

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