Tag Archives: Nürnberg

Marketing of High-tech Regions (3): Nuremberg’s regional marketing as part of regional integration

by Hans Pul In this post, I will give an overview of the regional marketing strategies, instruments and cooperation model of the Nuremberg Metropolitan Region (NMR). All in all, the region is an interesting case of a region with a … Continue reading

Posted in research | Tagged , , , , , , , , , | Leave a comment

Marketing High-tech Regions, Part 2: Resident Identification in Nuremberg

By Hanna Lutz It is not only companies that have become more and more aware of the importance of binding employees to them in the long term instead of only focusing on new staff and customers (Internal Employer Branding). Also … Continue reading

Posted in opinions, research | Tagged , , , , , , , | Leave a comment