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Tag Archives: Suomi
Exonyms: enemy of uniform place brands abroad?
by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand … Continue reading
Posted in opinions
Tagged Øresund, Beijing, branding, Breslau, britain, Ceylon, confusion, consistency, Danzig, endonym, England, Euro 2012, exonym, exonyms, Finland, Gdansk, linguistics, Olympics, Peking, place names, Poland, Polen, Polonia, Polska, renaming, Salzburg, Sri Lanka, Suomi, UK, uniformity, Wroclaw
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Places. 