Switzerland is the World

Europe According to Switzerland (Mapping Stereotypes Project)

by Caspar Lundsgaard-Hansen

Last week, Efe Sevin posted an interesting article on this blog about the Nation Brands Index. This seemed to me like a good opportunity to hint at the work of Yanko Tsvetkov. The graphic designer and visual artist wonderfully maps nation stereotypes.

Even though these maps might not enhance serious nation branding it is nevertheless worth taking a closer look at this artist’s work. As we all know, stereotypes might also actually contain some degree of truth. Or would anyone disagree that Switzerland is the world?

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One Response to Switzerland is the World

  1. Interesting and YES, with the Euro-crisis Switzerland will soon be the centre of the World (well, Europe, old World if you like) 😉

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