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Tag Archives: nation branding
Pick of the Day: Romanian Campaign Hits Back At Negative British Ads
Nation Branding can take some absurdly funny turns. “Mihai Gongu, a creative director at the Romanian advertising agency GMP, is the mastermind behind the Gandul campaign. Called “Why Don’t You Come Over?” the campaign features slogans such as “We speak … Continue reading
Calling Things by their Names: of Cicadas and Ants (again)
… or a very different type of Nation Branding.
…if we were asked today to rebrand Greece
by Ares Kalandides and Mihalis Kavaratzis Let’s face it: There are probably few countries in Europe right now with a worse image than Greece (we can’t really think of any that even come close). From what we hear, it is … Continue reading
Posted in opinions
Tagged Ares Kalandides, Greece, Mihalis Kavaratzis, nation branding, rebranding Greece
4 Comments
Tokyo | The ‘Creative’ Capital of ‘Cool Japan’
by Brendan Colgan A new city brand campaign, dubbed the ‘Creative Tokyo’ project, was unveiled by the Japanese government earlier last month in the nation’s capital. The campaign targets Tokyo’s creative industries and consists of numerous art, fashion, music, food, … Continue reading
Second Call for Papers | Mediterranean Tourism Conference in Antalya April 2012
(Subscribe to the blog to receive regular updates and related news ) in:polis | urbanism in cooperation with the School of Tourism and Hotel Management (Akdeniz University Antalya) are happy to announce the Second Call for Papers for the Conference … Continue reading
Switzerland is the World
by Caspar Lundsgaard-Hansen Last week, Efe Sevin posted an interesting article on this blog about the Nation Brands Index. This seemed to me like a good opportunity to hint at the work of Yanko Tsvetkov. The graphic designer and visual … Continue reading
Posted in miscellaneous
Tagged country brand, Image, mapping, nation branding, Place Identity, visual art
1 Comment
Nation Brands Index 2011, U-S-A!
Guest Article by Efe Sevin Today, I went to the press conference organized by the Anholt-GfK Roper Nation Brands Index (NBI) to unveil their latest survey, NBI 2011. With the United States being at the top of the list third … Continue reading
Posted in opinions, research
Tagged anholt, construct validity, data, design, gfk, gfk roper, measurement, nation branding, nation brands index, nbi, Place Branding, power, research, triangulation
7 Comments
Brand Kenya | “I will be there”
by Brendan Colgan A six-month Sh76 million (~523,000 €) social marketing campaign for Kenya was unveiled earlier this week as part of the ongoing state-sponsored initiative Brand Kenya. The campaign has been dubbed Nitakuwepo, a Swahili word meaning “I will … Continue reading
Posted in pick of the day
Tagged brand, Brand Kenya, Kenya, nation branding, nation branding campaign, national identity, Nitakuwepo
1 Comment
B(r)and Aid for Nations
By Renard Teipelke Do you remember the time when some nations or their progressive leaders/decision makers thought of nation branding as an innovative and cool tool to position their country in a globalized world?! That is to say: a time … Continue reading
Posted in opinions, pick of the day
Tagged Arab Revolution, Arab Spring, country brand, crisis, crisis management, disaster, economic development, erdogan, Fukushima, Greece, Image, Japan, Middle East, nation branding, recovery, tourism, turkey, US
8 Comments
Hollywood: Be Careful!
by Caspar Lundsgaard-Hansen What role can movies play concerning destination brand building? MORGAN, PIGGOTT and PRITCHARD (2004) argue that movies can be understood as opportunities for public relations (PR) strategies, which in term can be a cost-effective tool in the … Continue reading
Posted in opinions
Tagged Baltimore, city tourism, Image, Movies, nation branding, New Zealand, Place Branding, Place Marketing, Public Relations, tourism
2 Comments
Places. 