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Tag Archives: Scotland
The New Scottisch Cities Alliance: Effective Collaboration for Prosperity and Job Creation
by Kenneth Wardrop There has been increasing debate in Scotland over the past couple of years about the need for the country to develop an effective urban development policy. This led to the coming together of the major cities in … Continue reading
Posted in opinions
Tagged Aberdeen, Dundee, Edinburgh, glasgow, Inverness, Kenneth Wardrop, Scotland, Scottisch Cities Alliance, Stirling
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Scotland’s Tartan Day: Celebrating National Identity
by Kenneth Wardrop I am writing this on Good Friday (6 April 2012) which is also Scotland’s Tartan Day http://www.tartandayscotland.com/home/home.asp. It has led me to reflect on which other nation has such a well known and instantly recognisable icon, and … Continue reading
Posted in opinions
Tagged American Tartan Week, country brand, Kenneth Wardrop, Lord Lyon, Scotland, tartan, Tartan Day, Tartan Day Parade
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Consumer Brand Loyalty for Destinations
by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however reducing the consumers effort, the work they must do to get their … Continue reading
Posted in opinions
Tagged Brand Loyalty, CES, destination branding, destination management, DMO, Scotland, tourism, UK
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UNESCO’s Creative Cities Network |Part 1| Edinburgh City of Literature
We would like to introduce this first article in a new series of articles about UNESCO’s Creative Cities Network to appear here on the Place Management and Branding blog. The Network aims at developing international cooperation among cities and encouraging … Continue reading
Posted in pick of the day, research
Tagged Creative Cities, creative cities network, Edinburgh, Edinburgh City of Literature, glasgow, Glasgow City of Music, Harry Potter, JK Rowling, National Library of Scotland, Scotland, Scottish Poetry Library, Sir Arthur Conan Doyle, Sir Walter Scott, UNESCO, wardrop, Writers Museum
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Scotland’s ‘Year of Homecoming 2014’ Promotional Campaign
Guest Article by Kenneth Wardrop Long established destinations, like other mature global brands, face the constant challenge of maintaining market positioning and profile with consumers against the backdrop of new market entrants or emerging destinations. Scottish tourism has witnessed a €573 … Continue reading
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