Tag Archives: rebranding Greece

New Statesman – Exploding the myth of the feckless, lazy Greeks

  An interesting article by Alex Andreou on national stereotypes and their consequences. As I have argued before, there are probably few countries in Europe with a worse image than Greece at the moment. How much of it is true, … Continue reading

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…if we were asked today to rebrand Greece

by Ares Kalandides and Mihalis Kavaratzis Let’s face it: There are probably few countries in Europe right now with a worse image than Greece (we can’t really think of any that even come close). From what we hear, it is … Continue reading

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