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Tag Archives: Place Marketing
From the “Bridge of Spies” to the Smart City: a Berlin narrative
by Ares Kalandides [1] Reading the multiple stories that have been praising Berlin with its youth culture and creative scene as the rising star among European cities, it is easy to forget how recent this development actually is. The 2015 Spielberg … Continue reading
Posted in opinions
Tagged Ares Kalandides, Berlin, creative economy, Image, Place Branding, Place Identity, Place Marketing, tourism, urban space
1 Comment
Not again with Berlin…
By Renard Teipelke The expert seemed quite outraged hearing my question about Frankfurt am Main’s reputation as an economically strong capital of finance that lacks the alternative style and subcultural creativity of Berlin. I moved from Germany’s capital city to … Continue reading
Alternative Mapping – Another Type
By Renard Teipelke In my last article, I wrote about alternative mapping. I referred to somewhat ‘weird’ maps showing France illustrated by various wines or the London underground presented as 100 years of music. My main arguments were that these … Continue reading
Posted in opinions
Tagged actor-network theory, augmented reality, Cochoy, design, geography, Image, mapping, Place Identity, Place Marketing, serendipity, urban space
2 Comments
Place Branding and Place Identity. An integrated approach | Tafter Journal
by Ares Kalandides Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or … Continue reading
Posted in journals
Tagged Ares Kalandides, ashworth, Mihalis Kavaratzis, Place Branding, Place Identity, Place Marketing
2 Comments
If anything, then cittàslow
By Renard Teipelke The sun is shining, old couples as well as young families with their children are strolling through the streets, the time stands still and everyone seems to enjoy this lovely summer day in Überlingen at Lake Constance. … Continue reading
Posted in opinions
Tagged Überlingen, cittàslow, culture, fast food, heritage, Lake Constance, Place Branding, Place Identity, Place Management, Place Marketing, slow city, slow food, tourism
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High Line New York City: When Green Becomes Gold
By Caspar Lundsgaard-Hansen The High Line is a linear public park in New York City. It was built on a section of a former elevated railroad line in in lower Manhattan and not only boasts stunning architecture and a rich … Continue reading
Posted in opinions
Tagged economic development, Image, New York City, Place Branding, Place Development, Place Identity, Place Marketing, tourism, urban planning, urban space, USA
3 Comments
What Happens If You Stop Marketing Established Brands?
By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading
Posted in opinions
Tagged brand, Coca Cola, corporate brand, Image, paris, Place Branding, Place Marketing, tourism
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Governmentally Enacted Aesthetics: the Limits of Place Branding?
By Caspar Lundsgaard-Hansen In March 2011, the small Swiss town of Solothurn (population approx. 16000) passed a regulation directed at the many small businesses operating in the historic old town. They are now obliged to select their outdoor furniture in … Continue reading
Posted in opinions
Tagged design, Image, Place Branding, Place Identity, Place Management, Place Marketing, public space, Switzerland, urban space
1 Comment
Hollywood: Be Careful!
by Caspar Lundsgaard-Hansen What role can movies play concerning destination brand building? MORGAN, PIGGOTT and PRITCHARD (2004) argue that movies can be understood as opportunities for public relations (PR) strategies, which in term can be a cost-effective tool in the … Continue reading
Posted in opinions
Tagged Baltimore, city tourism, Image, Movies, nation branding, New Zealand, Place Branding, Place Marketing, Public Relations, tourism
2 Comments
Announcement: GSC Summer School on the ‘City as Image’
Between August 15th and 26th, the Berlin-based Georg Simmel Centre for Metropolitan Studies of the Humboldt University is organizing a summer school on the following title: “City as Image? Berlin Between Representation, Performance and Placemaking.” The course, which will be held … Continue reading
Posted in conferences, pick of the day
Tagged Berlin, city tourism, Image, Place Branding, Place Development, Place Identity, Place Marketing, Summer School, tourism
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Places. 