Tag Archives: place image

When place reputation becomes self-fulfilling prophecy

by Ares Kalandides We all know that in most cities there are neighbourhoods that are considered “better” and some whose reputation is so bad, that people tend to avoid them. We also know that this reputation has evolved over time … Continue reading

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How to implement a strategy in Integrated Place Branding

by Ares Kalandides Some months ago, I wrote a short article on my understanding of Integrated Place Branding. That was mostly driven by my own need to reflect on my daily work: what is it that I am doing? Many friends and … Continue reading

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Me, myself and I: Germans vs. Greeks or the tale of the cicada and the ant

by Ares Kalandides It sometimes happens in the middle of the night. I am woken up by a horrible racket and find myself fighting – with myself. “You are a lazy bastard” my German self is shouting to my Greek … Continue reading

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