Tag Archives: Place Branding

Place Branding Literature: Work in progress

I have often been asked (mostly by students) what I would recommend them to read in terms of Place Branding & Marketing. I have put together a short list of recent articles (I have not included mine), that I find … Continue reading

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A practitioner’s viewpoint in integrated Place Branding: four principles and some thoughts

by Ares Kalandides This is my latest article for the Tafter Journal. Here I take the viewpoint of a practitioner and discuss Place Branding  in day-to-day work to extract a series of principles that can serve as reflection. You can read … Continue reading

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Guest article: Ethics of Place Making and Altering (a.k.a. Place branding)

Last year, the Journal of Place Branding and Public Diplomacy published a special issue on ethics of place branding, and I had the opportunity to put my two cents in with my article “Thinking about Place Branding: Ethics of Concept”. With recent encouragements from several colleagues, and the Turkish government’s most recent attempts to redesign national commemoration day celebrations, I decided to revisit some of the main arguments I made in the paper. Continue reading

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How to implement a strategy in Integrated Place Branding

by Ares Kalandides Some months ago, I wrote a short article on my understanding of Integrated Place Branding. That was mostly driven by my own need to reflect on my daily work: what is it that I am doing? Many friends and … Continue reading

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Mission (im)possible: Place Branding a City Built from Scratch

by Valentin Schipfer Building a city from scratch is not an easy task, but branding a city which still has to be built from scratch is even harder. Will the invented brand really accord to reality? Is it possible to … Continue reading

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Cultural Flagship Projects – Part III

By Renard Teipelke In my last article of this series on cultural flagship projects, I will present my conclusions of the research I conducted during a field trip in February in Cairo and Alexandria*. I will specifically focus on the … Continue reading

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Urbaninform: Giving a Voice to Best-Practices from Informal Cities

by Valentin Schipfer Having introduced a blog on Rio de Janeiro’s favelas in my last post, I’ll present another  new web-tool which serves as a communication channel for places, namely UrbanInform.net. It gives  a voice to social investments in urban … Continue reading

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Cultural Flagship Projects – Part II

by Renard Teipelke In my first article on cultural flagship projects*, I tried to conceptualize the topic. Now, I will connect the flagship idea ‘Western style’ with the Middle Eastern North African (MENA) region. My last article will deal with … Continue reading

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Holland Art Cities: cooperation as competitive advantage

by Hans Pul Especially since the Place Branding Conference of last month, the concepts competition and cooperation have been the theme of some recent posts on this blog*. In this post I will follow-up on this topic and discuss some aspects … Continue reading

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Rio de Janeiro Spearheading in Social Place Management

by Valentin Schipfer Since Brazil and especially its cidade maravilhosa Rio de Janeiro have become the second half of my soul (and my master thesis) some years ago, I’ve been keeping an eye on its urban development. Lately a new … Continue reading

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