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Tag Archives: paris
Private Cities: When Ikea and Co. Develop Your City
by Valentin Schipfer Concrete gold is back. Since the financial crisis in 2008 real-estate has become one of the most popular types of investment. No matter whether you are an international developer or a speculator, most cities welcome you with … Continue reading
What Happens If You Stop Marketing Established Brands?
By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading
Posted in opinions
Tagged brand, Coca Cola, corporate brand, Image, paris, Place Branding, Place Marketing, tourism
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Impacts of City Tourism: An international comparison of management strategies – Part I
(c) Paul Zinken by Nils Grube The last few months a huge discussion was spreading across Berlin about negative effects of international tourism on the city. “Foreign visitors are being blamed for increasing rents, noisy streets and neighbourhood upheaval“, the … Continue reading
Posted in miscellaneous, pick of the day
Tagged Berlin, city tourism, gentrification, new york, paris, Place Management, Place Marketing, tourism, tourism impacts, tourism management
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