Tag Archives: nbi

Nation Brands Index 2011, U-S-A!

Guest Article by Efe Sevin Today, I went to the press conference organized by the Anholt-GfK Roper Nation Brands Index (NBI) to unveil their latest survey, NBI 2011. With the United States being at the top of the list third … Continue reading

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Research Methods 101: Robust Design

Guest Article by Efe Sevin I ended my last post with a cliffhanger. I argued how taking ‘brand’ as a whole is an unforgivable mistake. You cannot measure the brand of a country, give it a number, and rank them. … Continue reading

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