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Tag Archives: national identity
Brand Kenya | “I will be there”
by Brendan Colgan A six-month Sh76 million (~523,000 €) social marketing campaign for Kenya was unveiled earlier this week as part of the ongoing state-sponsored initiative Brand Kenya. The campaign has been dubbed Nitakuwepo, a Swahili word meaning “I will … Continue reading
Posted in pick of the day
Tagged brand, Brand Kenya, Kenya, nation branding, nation branding campaign, national identity, Nitakuwepo
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