Tag Archives: nation branding campaign

Holland Art Cities: cooperation as competitive advantage

Posted on 08/02/2012 by hanspul

by Hans Pul Especially since the Place Branding Conference of last month, the concepts competition and cooperation have been the theme of some recent posts on this blog*. In this post I will follow-up on this topic and discuss some aspects … Continue reading →

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Brand Kenya | “I will be there”

Posted on 12/10/2011 by bcolgan4

by Brendan Colgan A six-month Sh76 million (~523,000 €) social marketing campaign for Kenya was unveiled earlier this week as part of the ongoing state-sponsored initiative Brand Kenya. The campaign has been dubbed Nitakuwepo, a Swahili word meaning “I will … Continue reading →

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