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Tag Archives: nation brand index
Research Methods 101: Robust Design
Guest Article by Efe Sevin I ended my last post with a cliffhanger. I argued how taking ‘brand’ as a whole is an unforgivable mistake. You cannot measure the brand of a country, give it a number, and rank them. … Continue reading
Posted in miscellaneous, research
Tagged branding, cbi, country brand index, measurement, nation brand index, nbi, perception, reliability, research, validity
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