Tag Archives: Kenneth Wardrop

“Qatar: As independent as you are”

  by Kenneth Wardrop Forbes Magazine in February 2012 identified the Gulf State of Qatar as the world’s richest country with GDP per capita of more than €67,376 for 2010. Qatar’s wealth is based on its substantial natural gas and … Continue reading

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The London 2012 Olympics impacts and legacy: an Edinburgh perspective

by Kenneth Wardrop Sunday 9 September saw the closing ceremony of the London 2012 Paralympic Games and the end of the UK’s ‘Summer of Sport’, the highlight of which was the Olympic Games from the 27 July to the 12 … Continue reading

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The New Scottisch Cities Alliance: Effective Collaboration for Prosperity and Job Creation

by Kenneth Wardrop There has been increasing debate in Scotland over the past couple of years about the need for the country to develop an effective urban development policy.  This led to the coming together of the major cities in … Continue reading

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Scotland’s Tartan Day: Celebrating National Identity

by Kenneth Wardrop I am writing this on Good Friday (6 April 2012) which is also Scotland’s Tartan Day http://www.tartandayscotland.com/home/home.asp.  It has led me to reflect on which other nation has such a well known and instantly recognisable icon, and … Continue reading

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UNESCO’s Creative Cities Network |Part 2| Glasgow City of Music

Last week we introduced this first article in a new series of articles about UNESCO’s Creative Cities Network to appear here on the Place Management and Branding blog. We began with the first part of Kenneth Wardrop’s two part article … Continue reading

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Scotland’s ‘Year of Homecoming 2014’ Promotional Campaign

Guest Article by Kenneth Wardrop Long established destinations, like other mature global brands, face the constant challenge of maintaining market positioning and profile with consumers against the backdrop of new market entrants or emerging destinations. Scottish tourism has witnessed a €573 … Continue reading

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Edinburgh’s New Tram Line and Implications for Destination Positioning

Guest Article by Kenneth Wardrop  I believe that many of the most successful destinations in terms of place management and branding all share the characteristic of having excellent modern integrated public transport systems. Cities that stand out as leaders in … Continue reading

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