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Tag Archives: Kenneth Wardrop
“Qatar: As independent as you are”
by Kenneth Wardrop Forbes Magazine in February 2012 identified the Gulf State of Qatar as the world’s richest country with GDP per capita of more than €67,376 for 2010. Qatar’s wealth is based on its substantial natural gas and … Continue reading
Posted in opinions, pick of the day
Tagged country brand, Doha, Emir Sheikh Hamad bin Khalifa Al-Thani, I.M.Pei, Kenneth Wardrop, Qatar, World Cup
2 Comments
The London 2012 Olympics impacts and legacy: an Edinburgh perspective
by Kenneth Wardrop Sunday 9 September saw the closing ceremony of the London 2012 Paralympic Games and the end of the UK’s ‘Summer of Sport’, the highlight of which was the Olympic Games from the 27 July to the 12 … Continue reading
The New Scottisch Cities Alliance: Effective Collaboration for Prosperity and Job Creation
by Kenneth Wardrop There has been increasing debate in Scotland over the past couple of years about the need for the country to develop an effective urban development policy. This led to the coming together of the major cities in … Continue reading
Posted in opinions
Tagged Aberdeen, Dundee, Edinburgh, glasgow, Inverness, Kenneth Wardrop, Scotland, Scottisch Cities Alliance, Stirling
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Scotland’s Tartan Day: Celebrating National Identity
by Kenneth Wardrop I am writing this on Good Friday (6 April 2012) which is also Scotland’s Tartan Day http://www.tartandayscotland.com/home/home.asp. It has led me to reflect on which other nation has such a well known and instantly recognisable icon, and … Continue reading
Posted in opinions
Tagged American Tartan Week, country brand, Kenneth Wardrop, Lord Lyon, Scotland, tartan, Tartan Day, Tartan Day Parade
1 Comment
Scotland’s ‘Year of Homecoming 2014’ Promotional Campaign
Guest Article by Kenneth Wardrop Long established destinations, like other mature global brands, face the constant challenge of maintaining market positioning and profile with consumers against the backdrop of new market entrants or emerging destinations. Scottish tourism has witnessed a €573 … Continue reading
Edinburgh’s New Tram Line and Implications for Destination Positioning
Guest Article by Kenneth Wardrop I believe that many of the most successful destinations in terms of place management and branding all share the characteristic of having excellent modern integrated public transport systems. Cities that stand out as leaders in … Continue reading
Posted in opinions, research
Tagged Edinburgh, European Green City Index, Kenneth Wardrop, public transportation, tram
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