Tag Archives: Japan

Tokyo | The ‘Creative’ Capital of ‘Cool Japan’

by Brendan Colgan A new city brand campaign, dubbed the ‘Creative Tokyo’ project,  was unveiled by the Japanese government earlier last month in the nation’s capital. The campaign targets Tokyo’s creative industries and consists of numerous art, fashion, music, food, … Continue reading

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B(r)and Aid for Nations

By Renard Teipelke Do you remember the time when some nations or their progressive leaders/decision makers thought of nation branding as an innovative and cool tool to position their country in a globalized world?! That is to say: a time … Continue reading

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