Tag Archives: Greek yoghurt

Fake country-of-origin products and the limits to place branding

by Ares Kalandides Yesterday, a small, inconspicuous object caught my attention. It was a cup of yoghurt in the supermarket fridge. Blue and white, decorated with meanders, carrying the brand name “Elinas” (i.e. Greek as in ‘the person from Greece’) it … Continue reading

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