Tag Archives: European Capital of Culture

Guest article: Guimarães after the European Culture Capital

by Eduardo Oliveira The curtain has now closed on Guimarães 2012: European Capital of Culture, but what is the effect of the legacy left behind? Has the event strengthened the region position? What contributions have been made towards a potential … Continue reading

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Guest article: The European Capital of Culture – Guimarães 2012. Can we build a place branding strategy with it?

by Eduardo Oliveira The nomination of the Portuguese city of Guimarães as one of the two European Capital of Culture for the year 2012 (ECC-2012) raised great expectations in the local community, in the northwest region and in the country … Continue reading

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