Tag Archives: destination image

Toward a “No Tourists” destination brand: the case of Burgundy in France (www.pasdetouristes.com)

Guest Article by Antonios Giannopoulos In Burgundy there are no tourists… the introductory slogan that follows visitors in almost each and every “click” on the website of Burgundy in French is rather appealing. Although there is a general debate over … Continue reading

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