Tag Archives: destination branding

Consumer Brand Loyalty for Destinations

by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however reducing the consumers effort, the work they must do to get their … Continue reading

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Greece Deserves Better Than Placemats and Paper Cups, Mister Minister

Article by Gregory C. Pappas in the Huffington Post “Yes, you’ve read the headline correctly. Greece’s brilliant marketers — the very agency responsible for promoting Greece’s image abroad — have resorted to adding the “visit Greece” slogan on seven million … Continue reading

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Neighbourhoods, local scenes & tourist development. Part 1:The LGBT neighbourhood in Schöneberg

by Ares Kalandides and Nils Grube Schöneberg is a Berlin neighbourhood with an established, diverse and strong Lesbian, Gay, Bisexual & Transsexual (LGBT) community, especially around Nollendorfplatz. Over the years it has developed into a magnet for visitors from other … Continue reading

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