Tag Archives: destination branding

Consumer Brand Loyalty for Destinations

Posted on 06/01/2012 by Ares Kalandides

by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however reducing the consumers effort, the work they must do to get their … Continue reading →

Posted in opinions | Tagged , , , , , , , | Leave a comment

Greece Deserves Better Than Placemats and Paper Cups, Mister Minister

Posted on 12/12/2011 by Ares Kalandides

Article by Gregory C. Pappas in the Huffington Post “Yes, you’ve read the headline correctly. Greece’s brilliant marketers — the very agency responsible for promoting Greece’s image abroad — have resorted to adding the “visit Greece” slogan on seven million … Continue reading →

Posted in pick of the day | Tagged , , , | Leave a comment

Neighbourhoods, local scenes & tourist development. Part 1:The LGBT neighbourhood in Schöneberg

Posted on 01/07/2011 by Ares Kalandides

by Ares Kalandides and Nils Grube Schöneberg is a Berlin neighbourhood with an established, diverse and strong Lesbian, Gay, Bisexual & Transsexual (LGBT) community, especially around Nollendorfplatz. Over the years it has developed into a magnet for visitors from other … Continue reading →

Posted in research | Tagged , , , , , , , | Leave a comment