Tag Archives: corporate brand

Coffee, Hamburgers and Downtown Areas in a Globalizing World

By Renard Teipelke In the past years, we could witness the increasingly strong presence of international corporations in downtown areas. Ranging from telecommunication and fashion to fast food and electronics, major brands have successfully invaded the centers of our cities. … Continue reading

Posted in opinions | Tagged , , , , , , , , , , , , , | 2 Comments

What Happens If You Stop Marketing Established Brands?

By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading

Posted in opinions | Tagged , , , , , , , | Leave a comment