Tag Archives: city branding

How Night Mayors Harness the Power of Cities After Dusk

by Valentin Schipfer Slowly but surely cities around the globe realize that there might be a slight relation between a vivid night club scene and a flourishing creative industry, including tech start-ups. The global competition for these promising economic branches … Continue reading

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Invitation to City Branding Symposium in Beijing

On October 23 to 25 this year, the 2nd City Branding Symposium focusing especially on China will be held at Tsinghua University in Beijing. The conference theme is “Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation”. The symposium is a … Continue reading

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Tokyo | The ‘Creative’ Capital of ‘Cool Japan’

by Brendan Colgan A new city brand campaign, dubbed the ‘Creative Tokyo’ project,  was unveiled by the Japanese government earlier last month in the nation’s capital. The campaign targets Tokyo’s creative industries and consists of numerous art, fashion, music, food, … Continue reading

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