-
Join 3,185 other subscribers
Links
Archives
- September 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
Tag Archives: brand
Brand Kenya | “I will be there”
by Brendan Colgan A six-month Sh76 million (~523,000 €) social marketing campaign for Kenya was unveiled earlier this week as part of the ongoing state-sponsored initiative Brand Kenya. The campaign has been dubbed Nitakuwepo, a Swahili word meaning “I will … Continue reading
Posted in pick of the day
Tagged brand, Brand Kenya, Kenya, nation branding, nation branding campaign, national identity, Nitakuwepo
1 Comment
What Happens If You Stop Marketing Established Brands?
By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading
Posted in opinions
Tagged brand, Coca Cola, corporate brand, Image, paris, Place Branding, Place Marketing, tourism
Leave a comment
Dirk – the Brand
By Renard Teipelke In the night from Sunday to Monday history was made. The Dallas Mavericks won the prestigious NBA finals against Miami Heat in the sixth game. NBA? Well, this acronym stands for “National Basketball Association,” i.e. the world-famous … Continue reading
Posted in opinions, pick of the day
Tagged basketball, brand, country brand, German, marketing, nation brand, NBA, nowitzki, player
2 Comments
Places. 