Tag Archives: brand

Brand Kenya | “I will be there”

by Brendan Colgan A six-month Sh76 million (~523,000 €) social marketing campaign for Kenya was unveiled earlier this week as part of the ongoing state-sponsored initiative Brand Kenya. The campaign has been dubbed Nitakuwepo, a Swahili word meaning “I will … Continue reading

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What Happens If You Stop Marketing Established Brands?

By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading

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Dirk – the Brand

By Renard Teipelke In the night from Sunday to Monday history was made. The Dallas Mavericks won the prestigious NBA finals against Miami Heat in the sixth game. NBA? Well, this acronym stands for “National Basketball Association,” i.e. the world-famous … Continue reading

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