Tag Archives: ashworth

Place Branding and Place Identity. An integrated approach | Tafter Journal

by Ares Kalandides Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or … Continue reading

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“My neighbo’hood has what it takes.” – 2 Ideas for a Marginalised City Quarter

by Valentin Schipfer For six years now I’ve been living in Vienna’s 15th district and its image has not yet changed. People still react the same condescending way when they find out about my residence. Once I was even told that everything would be alright at the … Continue reading

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