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Author Archives: Efe
Guest article: Ethics of Place Making and Altering (a.k.a. Place branding)
Last year, the Journal of Place Branding and Public Diplomacy published a special issue on ethics of place branding, and I had the opportunity to put my two cents in with my article “Thinking about Place Branding: Ethics of Concept”. With recent encouragements from several colleagues, and the Turkish government’s most recent attempts to redesign national commemoration day celebrations, I decided to revisit some of the main arguments I made in the paper. Continue reading
Posted in miscellaneous, opinions, research
Tagged action. legitimacy, communicative, consistency, ethics, habermas, inclusion, Place Branding
2 Comments
Leaving Utrecht Behind, Thinking About Manchester
By Efe Sevin We had a great conference over a week ago in Utrecht. Once again I would like to thank Ares and his colleagues for creating another opportunity for interested parties to meet. Ever since I returned back to … Continue reading
Posted in conferences, opinions
Tagged Bogota, Conference, discipline, manchester, Place Branding, roots, Utrecht
2 Comments
The United States of Awesome Possibilities – Brand USA, Inc
By Efe Sevin Last week, we had a short discussion about a new branding initiative, Brand USA, Inc, on Place Management & Branding’s Facebook page. I just wanted to write a short post about my take of this project. By … Continue reading
Posted in opinions, pick of the day
Tagged brand usa, branding, destination, inc, marketing, place making, web 2.0
1 Comment
Nation Brands Index 2011, U-S-A!
Guest Article by Efe Sevin Today, I went to the press conference organized by the Anholt-GfK Roper Nation Brands Index (NBI) to unveil their latest survey, NBI 2011. With the United States being at the top of the list third … Continue reading
Posted in opinions, research
Tagged anholt, construct validity, data, design, gfk, gfk roper, measurement, nation branding, nation brands index, nbi, Place Branding, power, research, triangulation
7 Comments
Research Methods 101: Robust Design
Guest Article by Efe Sevin I ended my last post with a cliffhanger. I argued how taking ‘brand’ as a whole is an unforgivable mistake. You cannot measure the brand of a country, give it a number, and rank them. … Continue reading
Posted in miscellaneous, research
Tagged branding, cbi, country brand index, measurement, nation brand index, nbi, perception, reliability, research, validity
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Turkish Brand and Soft Power
Guest Article by Efe Sevin As I portray several other personae in my daily life, I sometimes forget the fact that I am trained as an international relations scholar. The recent talks between Syria and Turkey reminded me that fact, … Continue reading
Posted in opinions, pick of the day
Tagged Arab Spring, davutoglu, erdogan, public diplomacy, soft power, Syria, turkey
1 Comment
Sports Marketing: Does it even work?
Guest Article by Efe Sevin Yesterday afternoon, thanks to a random visit to a pub, I realized that 2011 FIFA Women’s World Cup is underway in Germany. This event, again, made me think about the place of ‘sports marketing’ in … Continue reading
Posted in miscellaneous, opinions
5 Comments
Public Diplomacy, Soft Power, and Identity: Another Term for AKP in Turkey
Guest Article by Efe Sevin Last year, I wrote a short post about Turkish public diplomacy where I practically claimed AKP and Erdogan were the biggest obstacles to a robust PD strategy. Last Sunday, AKP won its third consecutive elections, … Continue reading
Posted in opinions
Tagged akp, election, erdogan, kalin, public diplomacy, soft power, turkey
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Turkish Coffee Culture “From the 16th to the 21st Century and Beyond”
Turkayfe is hosting two events on coffee culture in Washington DC, and New York in association with the Washington D.C. Culture and Tourism Office, andAmerican Turkish Association (ATA-DC). Both events are open to public but RSVP is required. Continue reading
Posted in miscellaneous
Tagged coffee, culture, event, Place Branding, turkayfe, turkey
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From Peru to Peru, NE
Guest Article by Efe Sevin For Spanish speakers, here is a 15-min documentary about a small Peruvian nation-branding campaign. Practically, Peruvians travel to Peru, Nebraska and share their music, drinks, food, culture, and daily lives with the locals. The video … Continue reading
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