Professor Cathy Parker’s (Manchester Metropolitan University) research results on High Street performance. Very useful for anybody dealing with retail.
We have just finished a review of the published academic retail, shopping and town centre literature so we can identify all the factors that affect high street performance. We have read over 170 studies and identified a range of factors that affect performance (more of those in a future blog). However, what we have found really surprising is the number of different interpretations of performance. In other words, what researchers choose to study. These are either factors they investigate because they may be changing (e.g. levels of investment) or ones they think should be improved (e.g. visitor satisfaction). Of course we have evidence that researchers use the ‘old favourites’ such as footfall, vacancy rates, vitality and viability. But we have found 98 others!
I have published the full list below, along with our definition (see * for exceptions) and an example of an article that refers to the factor. Our next step…
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