On October 23 to 25 this year, the 2nd City Branding Symposium focusing especially on China will be held at Tsinghua University in Beijing. The conference theme is “Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation”.
The symposium is a follow-up from the China Symposium, which was held in Stockholm in August 2012, and had the theme “Chinese mega-cities in the world: Challenges, opportunities and consequences of global positioning strategies”.
The aim of the 2nd symposium is to continue the academic conversation on the strategic positioning and development of cities. The scope of the symposium covers the following six themes:
- Strategic communications: Strategy and planning
- Sensory positioning: Atmospheres and attractiveness
- Identity and heritage in relation to positioning
- Innovative social branding and inclusiveness
- Branding and innovative urban planning
- Governance and city branding
The symposium is hosted by Tsinghua University, School of Journalism and Communication and City Branding Studio, and sponsored by the School of Business and the Forum for Asian Studies at Stockholm University, Peking University, the National Academy of Economic Strategy at CASS as well as the School of Management and the Nordic Centre at Fudan University.
If you are interested in attending the symposium please send an abstract before May 15th to firstname.lastname@example.org. All symposium participants are expected to submit a paper related to one of the areas mentioned above, according to the dates below.
May 15, 2013: Submission of abstract
August 15, 2013: Submission of full paper
More information about the City Branding Symposium 2013 can be found on: