Though I profoundly disagree with the article, it is still interesting to see how superficial the discussion on place branding is:
“In a world where perception and reputation are king, the successful cities of the future will have more to do with developing powerful urban brands that they can sell than erecting new buildings. Make no mistake, this is no longer about bricks and mortar. The best stories will win and mayors are best placed to be the story-tellers.”
Read the whole article in the Huffington Post: Michael Hayman: The Place Race.