Link to site: Place Management and Branding Conference.
Place branding, place management, place marketing, strategic spatial development, public-private place partnerships, all synonyms describing one thing – the application of business principles to place. The language and conventions of business have spread across the world, to places of all scales, from district centre management through to nation branding. This widespread extension of market principles to places (districts, towns, cities, regions, countries and even continents) is not without critics, with many economists explaining that it is firms that compete not places. Nevertheless, those charged with place leadership chant the mantra of place competition, hence the expanding business of place.
The aim of this conference is to accept these alternative realities and provide a ‘green zone’ for contributors to bring their perspective on the business of place for the explicit purposes of theoretical and practical development. Based in Manchester, the original modern city, delegates will play a pivotal role in making sense of the state of the knowledge for academics, practitioners and policy makers.
Contributions are welcome that explore the various perspectives of place branding, management or any other type of ‘orchestrated action’ that investigate or apply business principles in or to places.
Potential themes include:
- Critical perspectives on place management and branding
- Place competition, co-operation and co-opetition
- Digital place marketing
- Place leadership and governance
- Community involvement and ‘grassroot’ movements
- Social media and place
- Place identity and attachment
- Managing place decline
- Town centre management and Business Improvement Districts
- Retail change and the impact on the high street
The Conference is organised by The Institute of Place Management atManchester Metropolitan University and by INPOLIS Berlin, Conference delegates that are members of the Institute of Place Management are entitled to discounted delegate fees. Conference delegates that are not members of the Institute of Place Management are entitled to 6 months free membership.
The conference will be fully accredited as Continuing Professional Development by the Institute of Place Management.
In addition to the conference, there are a number of other key events.
Read more: Place Management and Branding Conference.