Place Branding Literature: Work in progress

I have often been asked (mostly by students) what I would recommend them to read in terms of Place Branding & Marketing. I have put together a short list of recent articles (I have not included mine), that I find useful. If you have anything to add (not your own please), I’d be happy to update it in regular intervals:

Braun, E. (2011), “Putting city branding into practice”, Journal of Brand Management, Vol. 19 No. 4, pp. 257-267.

Eshuis, J. and Edelenbos, J. (2009), “Branding in urban regeneration”, Journal of Urban Regeneration and Renewal, Vol. 2 No. 3, pp. 272-282.

Florek, M. (2010), “No place like home: Perspectives on place attachment and impacts on city management”, Journal of Town & City Management, Vol. 1 No. 4, pp. 346-354.

Florek, M. and Insch, A. (2011), “When Fit Matters: Leveraging Destination and Event Image Congruence”, Journal of Hospitality Marketing & Management, Vol. 20 No. 3, pp. 265-286.

Gertner, D. (2011), “A (tentative) meta-analysis of ‘place marketing’ and ‘place branding’ literature”, Journal of Brand Management, Vol. 19 No. 2, pp. 112-131.

Gertner, D. (2011), “Unfolding and configuring two decades of research and publications on place marketing and place branding”, Place Branding and Public Diplomacy, Vol. 7 No. 2, pp. 91-106.

Giovanardi, M. (2011), “Producing and consuming the painter Raphael’s birthplace”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 53-66.

Giovanardi, M. (2012), “Haft and sord factors in place branding: Between functionalism and representationalism”, Place Branding and Public Diplomacy, [forthcoming].

Hankinson, G. (2010), “Place branding research: A cross-disciplinary agenda and the views of practitioners”, Place Branding and Public Diplomacy, Vol. 6 No. 4, pp. 300-315.

Hospers, G.J. (2009), “Lynch Urry and city marketing: Taking advantage of the city as a built and graphic image”, Place Branding and Public Diplomacy, Vol. 5 No. 3, pp. 226-233.

Hospers, G.J. (2010), “Making sense of place: from cold to warm city marketing”, Journal of Place Management and Development, Vol. 3 No. 3, pp. 182-193.

Hospers, G.J. (2011), “Four of the most common misconceptions about place marketing”, Journal of Town & City Management, Vol. 2 No. 2, pp. 167-176.

Kavaratzis, M. (2009), “Cities and their brands: Lessons from corporate branding”, Place Branding and Public Diplomacy, Vol. 5 No. 1, pp. 26-37.

Kavaratzis, M. and Ashworth, G. (2008), “Place marketing: how did we get here and where are we going?”, Journal of Place Management and Development, Vol. 1 No. 2, pp. 150-165.

Lucarelli, A. and Berg, P.O. (2011), “City branding: a state-of-the-art review of the research domain”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 9-27.

Mateo, C. and Seisdedos, G. (2010), “Different branding strategies from the use of the territory of origin by commercial brands: The brand–territory matrix”, Journal of Town & City Management, Vol. 1 No. 2, pp. 175-186.

Pasquinelli, C. (2012), “Competition, Cooperation, Co-opetition. Unfolding the process of inter-territorial branding”, Urban Research and Practice, Vol. 5 No. 2, pp. forthcoming.

Pasquinelli, C. and Teräs, J. (2011), “Branding peripheral knowledge-intensive regions: an insight into international innovation brands”, Regional Insights, Vol. 2 No. 2, pp. 9-11.

Sevin, E. (2011), “Thinking about place branding: Ethics of concept”, Place Branding and Public Diplomacy, Vol. 7 No. 3, pp. 155-164.

Trueman, M., Cook, D. and Cornelius, N. (2008), “Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city”, Place Branding and Public Diplomacy, Vol. 4 No. 1, pp. 29-44.

Trueman, M., Klemm, M. and Giroud, A. (2004), “Can a city communicate? Bradford as a corporate brand”, Corporate Communications: An International Journal, Vol. 9 No. 4, pp. 317-330.

Zenker, S. (2011), “How to catch a city? The concept and measurement of place brands”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 40-52.

Zenker, S. and Martin, N. (2011), “Measuring success in place marketing and branding”, Place Branding and Public Diplomacy, Vol. 7 No. 1, pp. 32-41.

Zenker, S., Eggers, F. and Farsky, M. (2012), “Putting a price tag on cities: Insights into the competitive environment of places”, Cities, advanced online publication, doi:10.1016/j.cities.2012.02.002.

Zenker, S., Petersen, S. and Aholt, A. (2012), “The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample”, Cities, advanced online publication, doi:10.1016/j.cities.2012.02.006.

Zenker, S. and Seigis, A. (2012), “Respect and the city: the mediating role of respect in citizen participation”, Journal of Place Management and Development, Vol. 5 No. 1, pp. 20-34.

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Also, check the three special issues of the Journal of Place Management and Development dedicated to the Place Branding Conference: Vol 2, Issue 1; Vol 4, issue 1; Vol 5, Issue 1.

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4 Responses to Place Branding Literature: Work in progress

  1. Andrea Lucarelli says:

    Nice job ares!
    being a literature nerd I would like to add some title to the list. Some are maybe peripheral, but important reading anyhow. Here is the list:

    Pryor, S., & Grossbart, S. (2007). Creating meaning on main street: Towards a model of place branding. Place Branding and Public Diplomacy, 3(4), 291-304

    Lichrou, M., O’Malley, L., & Patterson, M. (2008). Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations.
    Journal of Strategic Marketing, 16(1), 27-39.

    Koller, V. (2008). “The world in one city”: Semiotic and cognitive aspects of city branding. Journal of Language & Politics, 7(3), 431-450

    Jensen, O. B. (2007). Culture Stories:Understanding Cultural urban Branding. Planning Theory, 6(3), 211-236

    Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 9(1), 1-21

    Doel, M., & Hubbard, P. (2002). Taking world cities literally: Marketing the city in a global space of flows. City, 6(3), 351-368

  2. Pingback: » Literature on place branding and marketing Project Support Centre

  3. geobrand says:

    And also these two by Ares

    Kalandides, A., Kavaratzis, M. (2011) „Guest editorial“. Journal of Place Management and Development, Band 4, Heft 1, S. 5-8.

    Kalandides, A. (2011) “City marketing for Bogotá: a case study in integrated place branding” Journal of Place Management and Development, Volume 4, Issue 3, 282-291.

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