Place Branding Literature: Work in progress

I have often been asked (mostly by students) what I would recommend them to read in terms of Place Branding & Marketing. I have put together a short list of recent articles (I have not included mine), that I find useful. If you have anything to add (not your own please), I’d be happy to update it in regular intervals:

Braun, E. (2011), “Putting city branding into practice”, Journal of Brand Management, Vol. 19 No. 4, pp. 257-267.

Eshuis, J. and Edelenbos, J. (2009), “Branding in urban regeneration”, Journal of Urban Regeneration and Renewal, Vol. 2 No. 3, pp. 272-282.

Florek, M. (2010), “No place like home: Perspectives on place attachment and impacts on city management”, Journal of Town & City Management, Vol. 1 No. 4, pp. 346-354.

Florek, M. and Insch, A. (2011), “When Fit Matters: Leveraging Destination and Event Image Congruence”, Journal of Hospitality Marketing & Management, Vol. 20 No. 3, pp. 265-286.

Gertner, D. (2011), “A (tentative) meta-analysis of ‘place marketing’ and ‘place branding’ literature”, Journal of Brand Management, Vol. 19 No. 2, pp. 112-131.

Gertner, D. (2011), “Unfolding and configuring two decades of research and publications on place marketing and place branding”, Place Branding and Public Diplomacy, Vol. 7 No. 2, pp. 91-106.

Giovanardi, M. (2011), “Producing and consuming the painter Raphael’s birthplace”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 53-66.

Giovanardi, M. (2012), “Haft and sord factors in place branding: Between functionalism and representationalism”, Place Branding and Public Diplomacy, [forthcoming].

Hankinson, G. (2010), “Place branding research: A cross-disciplinary agenda and the views of practitioners”, Place Branding and Public Diplomacy, Vol. 6 No. 4, pp. 300-315.

Hospers, G.J. (2009), “Lynch Urry and city marketing: Taking advantage of the city as a built and graphic image”, Place Branding and Public Diplomacy, Vol. 5 No. 3, pp. 226-233.

Hospers, G.J. (2010), “Making sense of place: from cold to warm city marketing”, Journal of Place Management and Development, Vol. 3 No. 3, pp. 182-193.

Hospers, G.J. (2011), “Four of the most common misconceptions about place marketing”, Journal of Town & City Management, Vol. 2 No. 2, pp. 167-176.

Kavaratzis, M. (2009), “Cities and their brands: Lessons from corporate branding”, Place Branding and Public Diplomacy, Vol. 5 No. 1, pp. 26-37.

Kavaratzis, M. and Ashworth, G. (2008), “Place marketing: how did we get here and where are we going?”, Journal of Place Management and Development, Vol. 1 No. 2, pp. 150-165.

Lucarelli, A. and Berg, P.O. (2011), “City branding: a state-of-the-art review of the research domain”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 9-27.

Mateo, C. and Seisdedos, G. (2010), “Different branding strategies from the use of the territory of origin by commercial brands: The brand–territory matrix”, Journal of Town & City Management, Vol. 1 No. 2, pp. 175-186.

Pasquinelli, C. (2012), “Competition, Cooperation, Co-opetition. Unfolding the process of inter-territorial branding”, Urban Research and Practice, Vol. 5 No. 2, pp. forthcoming.

Pasquinelli, C. and Teräs, J. (2011), “Branding peripheral knowledge-intensive regions: an insight into international innovation brands”, Regional Insights, Vol. 2 No. 2, pp. 9-11.

Sevin, E. (2011), “Thinking about place branding: Ethics of concept”, Place Branding and Public Diplomacy, Vol. 7 No. 3, pp. 155-164.

Trueman, M., Cook, D. and Cornelius, N. (2008), “Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city”, Place Branding and Public Diplomacy, Vol. 4 No. 1, pp. 29-44.

Trueman, M., Klemm, M. and Giroud, A. (2004), “Can a city communicate? Bradford as a corporate brand”, Corporate Communications: An International Journal, Vol. 9 No. 4, pp. 317-330.

Zenker, S. (2011), “How to catch a city? The concept and measurement of place brands”, Journal of Place Management and Development, Vol. 4 No. 1, pp. 40-52.

Zenker, S. and Martin, N. (2011), “Measuring success in place marketing and branding”, Place Branding and Public Diplomacy, Vol. 7 No. 1, pp. 32-41.

Zenker, S., Eggers, F. and Farsky, M. (2012), “Putting a price tag on cities: Insights into the competitive environment of places”, Cities, advanced online publication, doi:10.1016/j.cities.2012.02.002.

Zenker, S., Petersen, S. and Aholt, A. (2012), “The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample”, Cities, advanced online publication, doi:10.1016/j.cities.2012.02.006.

Zenker, S. and Seigis, A. (2012), “Respect and the city: the mediating role of respect in citizen participation”, Journal of Place Management and Development, Vol. 5 No. 1, pp. 20-34.

_____

Also, check the three special issues of the Journal of Place Management and Development dedicated to the Place Branding Conference: Vol 2, Issue 1; Vol 4, issue 1; Vol 5, Issue 1.

About Ares

Ares Kalandides holds a PhD in Urban and Regional Studies from the National Technical University of Athens. He is the founder and CEO of Inpolis, an international consultancy based in Berlin, Germany and has implement several projects around the world. Ares teaches Urban Economics at the Technical University in Berlin and Metropolitan Studies at NYU Berlin.
This entry was posted in research and tagged , . Bookmark the permalink.

4 Responses to Place Branding Literature: Work in progress

  1. Andrea Lucarelli says:

    Nice job ares!
    being a literature nerd I would like to add some title to the list. Some are maybe peripheral, but important reading anyhow. Here is the list:

    Pryor, S., & Grossbart, S. (2007). Creating meaning on main street: Towards a model of place branding. Place Branding and Public Diplomacy, 3(4), 291-304

    Lichrou, M., O’Malley, L., & Patterson, M. (2008). Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations.
    Journal of Strategic Marketing, 16(1), 27-39.

    Koller, V. (2008). “The world in one city”: Semiotic and cognitive aspects of city branding. Journal of Language & Politics, 7(3), 431-450

    Jensen, O. B. (2007). Culture Stories:Understanding Cultural urban Branding. Planning Theory, 6(3), 211-236

    Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 9(1), 1-21

    Doel, M., & Hubbard, P. (2002). Taking world cities literally: Marketing the city in a global space of flows. City, 6(3), 351-368

  2. Pingback: » Literature on place branding and marketing Project Support Centre

  3. geobrand says:

    And also these two by Ares

    Kalandides, A., Kavaratzis, M. (2011) „Guest editorial“. Journal of Place Management and Development, Band 4, Heft 1, S. 5-8.

    Kalandides, A. (2011) “City marketing for Bogotá: a case study in integrated place branding” Journal of Place Management and Development, Volume 4, Issue 3, 282-291.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s