Greece Deserves Better Than Placemats and Paper Cups, Mister Minister

Article by Gregory C. Pappas in the Huffington Post

“Yes, you’ve read the headline correctly. Greece’s brilliant marketers — the very agency responsible for promoting Greece’s image abroad — have resorted to adding the “visit Greece” slogan on seven million placemats that will grace the tables of thousands of diners up and down the Northeast corridor of the United States…”

Read the full article here:

Gregory C. Pappas: Greece Deserves Better Than Placemats and Paper Cups, Mister Minister.

About Ares

Ares Kalandides holds a PhD in Urban and Regional Studies from the National Technical University of Athens. He is the founder and CEO of Inpolis, an international consultancy based in Berlin, Germany and has implement several projects around the world. Ares teaches Urban Economics at the Technical University in Berlin and Metropolitan Studies at NYU Berlin.
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