Seminar Update: Place Branding for Nicosia 1st and 2nd November 2011

The Reconstruction & Resettlement Council would like to announce the details of the  Seminar: Place Branding for Nicosia to be held the 1st-2nd November in Nicosia, Cyprus.

In this seminar we will explore the possibilities and requirements for place branding in Cyprus. The main objective of this seminar is to provide a multi-disciplinary framework for understanding the emerging topic and practice of integrated place branding, how it relates to place identity, and to provide the tools that local Cypriot stakeholders need in order to understand , enhance, and promote place identity within their strategy.

Place branding is the strategic plan to enhance a place’s image, both internally and externally. The aim is to both increase residents’ identification with a place and to position that place on the global stage. The way in which the local and international community perceives a place has profound economic, political, and social consequences. For example it has been shown that investors’ and tourists’ decisions can be strongly influenced by a place’s reputation. Architecture, urban design, economic and cultural planning as well as contemporary marketing techniques all contribute to the perception of place and thus need to be considered together.

  • Date:                         Tuesday and Wednesday 1st and 2nd  November 2011
  • Venue:                      Pallouriotissa Old Market (7 Agiou Andreou Street, Nicosia, Cyprus)
  • Cost:                          Free
  • Transportation:     From Ledra Palace and back, 4.45pm on Tue. and 9.15am on Wed. (free of charge)
  • Language:               Simultaneous translation in Greek, Turkish, English


Tuesday 1 November

17:00-17:30     Beginning of Seminar with registration and coffee

17:30-18:00     Welcoming Addresses

1800-18:30      Nicosia: Facing the Future. Challenges and Opportunities, Eleni Mavrou, Mayor of Nicosia, Cyprus

18:30-1900:    Place Branding: an Integrated Approach. Principles, Examples and Some Open Questions, Ares Kalandides, INPOLIS / International Association of Place Branding and Public Diplomacy, Berlin, Germany

19:00-19:30     Place Branding and Management as Tools for Better Cities:  Lessons from Britain, Cathy Parker, Institute of Place Management/ Manchester Metropolitan University, Manchester, UK

19:30-20:30     Reception by the Municipality at the Seminar Hall

Wednesday 2 November

09:30-10:00    Shaping the Tourist Image of the City through Cultural Heritage; the Corfu Example, Sophia Avgerinou, National Technical University, Athens, Greece

10:00-10:30     Tourism Strategy for 2011 – 2015, Olga Theocharous, Cyprus Tourism Organization

10:30-11:30      Coffee break

11:30-12:00      Contemporary Issues in Urban Tourism and what they (might) Mean for Nicosia, Johannes Novy, Center for Metropolitan Studies, Technical University, Berlin, Germany

12:00-12:30      Keeping Place Identity Alive: The Importance of Heritage Preservation, Athina Aristotelous Cleridou, Town Planning and Housing Dept., Ministry of the Interior, Nicosia, Cyprus

12:30-13:15       Seminar Synopsis and Discussion

13:15-13:30       Closing Remarks by Ares Kalandides

13:30:                   END OF THE SEMINAR

For further organisational information, please contact

To register visit the seminar website:

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