Monthly Archives: April 2011

Place Management in Africa

Even as a person who is interested in place branding (i.e. as a person trying to find ways through which countries/cities can break the stereotypical representation), I instantly associated an African country with development issues. So, how can countries, regions, and cities can overcome this huge obstacle (this negative ‘brand’) in their branding campaigns? Continue reading

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Mobility is not just about cars: Ciclovía in Bogotá

by Ares Kalandides While doing research on strengths and weaknesses in Bogotá, Colombia, there was a recurring theme that most of my interview partners kept referring to: Ciclovía. If you’re new to Bogotá, you can’t grasp the importance of this … Continue reading

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Place Specificity and Unique Cities. An answer to Kavaratzis (Part 2)

by Ares Kalandides (read part 1 here) Läpple proposes the following four constitutive elements of space, which can help us think about what we need to look for: First, the material-physical substrate of social relations, as the material external form … Continue reading

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Place Specificity and Unique Cities. An answer to Kavaratzis. (Part 1)*

by Ares Kalandides The other day Mihalis Kavaratzis made a very interesting point about the uniqueness of places (read Mihalis’ article here). He observed that while city promotion campaigns try to create difference, what they actually do is produce homogeneity. … Continue reading

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GayBerlin: Are you ready for this!?

This is how the official marketing agency of Berlin – visit berlin –  advertises  “The first GayComfort™ certified city in the world.” by Nils Grube Are you ready for this!? Well… NO!

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Place Branding Online Conference (Barcelona, 6-7 October 2011)

Universitat Pompeu Fabra is organising a conference on On-line Place Branding. For information , Call for Papers, Deadlines etc. visit: http://www.tourl2011.eu/

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There are right and wrong ways to place making (From the Guardian)

Media criticism brought on Bristol city council for hiring a director of place-making was not in itself misplaced, says Andrew Stevens, but councils shouldn’t be blamed for trying to foster a sense of uniqueness. Read the rest of Andrew Stevens’ … Continue reading

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The challenge of promoting the unique city

By Mihalis Kavaratzis It is a common feature of city promotion to attempt a presentation of the city as unique. We see so many advertisements that describe the distinctive characteristics of the city in terms of the city’s unique history, … Continue reading

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‘Teaching’ Place Branding

I was invited to a graduate level Public Diplomacy class at American University, School of International Service, to give a short lecture on place branding. I am used to talking with policy-makers, other practitioners, and scholars but trying to explain the concept to students from scratch was definitely a different experience. Continue reading

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